E-Journal of Humanities, Arts and Social Sciences (EHASS) - ISSN 2720-7722

Aceto, Giuseppe, Valerio Persico, and Antonio Pescapé. “The Role of Information and Communication Technologies in Healthcare: Taxonomies, Perspectives, and Challenges.” Journal of Network and Computer Applications 107 (April 2018): 125–54. https://doi.org/10.1016/j.jnca.2018.02.008.

Allagui, Ilhem, and Harris Breslow. “Social Media for Public Relations: Lessons from Four Effective Cases.” Public Relations Review 42, no. 1 (March 2016): 20–30. https://doi.org/10.1016/j.pubrev.2015.12.001.

Ames, Heather MR, Claire Glenton, Simon Lewin, Tigest Tamrat, Eliud Akama, and Natalie Leon. “Clients’ Perceptions and Experiences of Targeted Digital Communication Accessible via Mobile Devices for Reproductive, Maternal, Newborn, Child, and Adolescent Health: A Qualitative Evidence Synthesis.” Cochrane Database of Systematic Reviews 2019, no. 10 (October 14, 2019). https://doi.org/10.1002/14651858.CD013447.

Anstey Watkins, Jocelyn Olivia Todd, Jane Goudge, Francesc Xavier Gómez-Olivé, and Frances Griffiths. “Mobile Phone Use among Patients and Health Workers to Enhance Primary Healthcare: A Qualitative Study in Rural South Africa.” Social Science & Medicine 198 (February 2018): 139–47. https://doi.org/10.1016/j.socscimed.2018.01.011.

Beier, Michael, and Sebastian Früh. “Technological, Organizational, and Environmental Factors Influencing Social Media Adoption by Hospitals in Switzerland: Cross-Sectional Study.” Journal of Medical Internet Research 22, no. 3 (March 9, 2020): e16995. https://doi.org/10.2196/16995.

Brooke-Sumner, Carrie, Petal Petersen-Williams, James Kruger, Hassan Mahomed, and Bronwyn Myers. “‘Doing More with Less’: A Qualitative Investigation of Perceptions of South African Health Service Managers on Implementation of Health Innovations.” Health Policy and Planning 34, no. 2 (March 1, 2019): 132–40. https://doi.org/10.1093/heapol/czz017.

Dan, Viorela, Øyvind Ihlen, and Ketil Raknes. “Political Public Relations and Strategic Framing.” In Political Public Relations, 146–64. Second Edition. | New York : Routledge, 2020. | “First edition published by Routledge 2011”–T.p. verso.: Routledge, 2019. https://doi.org/10.4324/9781351053143-7.

Dhanesh, Ganga S. “Putting Engagement in Its PRoper Place: State of the Field, Definition and Model of Engagement in Public Relations.” Public Relations Review 43, no. 5 (December 2017): 925–33. https://doi.org/10.1016/j.pubrev.2017.04.001.

DiStaso, Marcia W., Michail Vafeiadis, and Chelsea Amaral. “Managing a Health Crisis on Facebook: How the Response Strategies of Apology, Sympathy, and Information Influence Public Relations.” Public Relations Review 41, no. 2 (June 2015): 222–31. https://doi.org/10.1016/j.pubrev.2014.11.014.

Entezarjou, Artin, Beata Borgström Bolmsjö, Susanna Calling, Patrik Midlöv, and Veronica Milos Nymberg. “Experiences of Digital Communication with Automated Patient Interviews and Asynchronous Chat in Swedish Primary Care: A Qualitative Study.” BMJ Open 10, no. 7 (July 23, 2020): e036585. https://doi.org/10.1136/bmjopen-2019-036585.

Fawkes, Johanna. “Public Relations and the Performance of Everything.” In The Global Foundations of Public Relations, 145–61. Routledge, 2021.

Febrina, Diah, and Umar Halim. “New Media in Public Relations: A Study of New Media in Ragunan Zoo as a Tourism Destination.” International Journal of Media and Communication Research 1, no. 1 (January 31, 2020): 12–21. https://doi.org/10.25299/ijmcr.v1i1.4587.

Ferreira, Diogo Cunha, and Rui Cunha Marques. “Public-Private Partnerships in Health Care Services: Do They Outperform Public Hospitals Regarding Quality and Access? Evidence from Portugal.” Socio-Economic Planning Sciences 73 (2021): 100798.

Grove Ditlevsen, Marianne, and Trine Susanne Johansen. “Communication Management under the Spotlight.” Communication & Language at Work 6, no. 2 (September 26, 2019): 1–14. https://doi.org/10.7146/claw.v6i2.116131.

Ha, Jin Hong, and Mary Ann Ferguson. “Perception Discrepancy of Public Relations Functions and Conflict among Disciplines: South Korean Public Relations Versus Marketing Professionals.” Journal of Public Relations Research 27, no. 1 (January 13, 2015): 1–21. https://doi.org/10.1080/1062726X.2014.924838.

Hia, Endang Putri Damai, Dedi Prestiadi, Maisyaroh, Siti Isnaini Maghfiroh, and Vera Mega Oktaviani. “The Use of Information and Communication Technology Through Website and Social Media as Public Relations Information Media.” In Proceedings of the 2nd Early Childhood and Primary Childhood Education (ECPE 2020). Paris, France: Atlantis Press, 2020. https://doi.org/10.2991/assehr.k.201112.048.

Hodges, Caroline E M, and Nilam McGrath. “Communication for Social Transformation.” In Public Relations, Society & Culture, 90–104. Routledge, 2011.

Ignatowicz, Agnieszka, Helen Atherton, Celia Janine Bernstein, Carol Bryce, Rachel Court, Jackie Sturt, and Frances Griffiths. “Internet Videoconferencing for Patient–Clinician Consultations in Long-Term Conditions: A Review of Reviews and Applications in Line with Guidelines and Recommendations.” DIGITAL HEALTH 5 (January 23, 2019). https://doi.org/10.1177/2055207619845831.

Marca, Guillerm, Andrea Oliveira, Kathy Matilla, and Thais Miranda. “The Value of the Evaluation of Public Relations and Communication in Organizations: The Case of the Spanish National Health System Hospitals.” Palabra Clave 20, no. 2 (2017): 506–28.

Mji, Gubela, Stine H. Braathen, Richard Vergunst, Elsje Scheffler, Janis Kritzinger, Hasheem Mannan, Marguerite Schneider, Leslie Swartz, and Surona Visagie. “Exploring the Interaction of Activity Limitations with Context, Systems, Community and Personal Factors in Accessing Public Health Care Services: A Presentation of South African Case Studies.” African Journal of Primary Health Care & Family Medicine 9, no. 1 (February 8, 2017). https://doi.org/10.4102/phcfm.v9i1.1166.

Nchabeleng, M, C J Botha, and C A Bisschoff. “The Uses, Benefits and Limitations of Social Media for Public Relations in South African Non-Governmental Organisations.” Journal of Business and Retail Management Research 12, no. 3 (2018).

Ngondo, Prisca S., and Anna Klyueva. “Exploratory Study of Public Relations Roles in Zimbabwe.” Public Relations Review 46, no. 5 (December 2020): 101961. https://doi.org/10.1016/j.pubrev.2020.101961.

Ragab, Mohamed AF, and Amr Arisha. “Research Methodology in Business: A Starter’s Guide.” Management and Organizational Studies 5, no. 1 (December 12, 2017): 1. https://doi.org/10.5430/mos.v5n1p1.

Shafiq, Muhammad, Muhammad Azhar Naeem, Zartasha Munawar, and Iram Fatima. “Service Quality Assessment of Hospitals in Asian Context: An Empirical Evidence From Pakistan.” INQUIRY: The Journal of Health Care Organization, Provision, and Financing 54 (January 1, 2017). https://doi.org/10.1177/0046958017714664.

Sommerfeldt, Erich J., and Aimei Yang. “Notes on a Dialogue: Twenty Years of Digital Dialogic Communication Research in Public Relations.” Journal of Public Relations Research 30, no. 3 (May 4, 2018): 59–64. https://doi.org/10.1080/1062726X.2018.1498248.

Tejedor, Santiago, Ana Pérez-Escoda, Augusto Ventín, Fernanda Tusa, and Fátima Martínez. “Tracking Websites’ Digital Communication Strategies in Latin American Hospitals During the COVID-19 Pandemic.” International Journal of Environmental Research and Public Health 17, no. 23 (December 7, 2020): 9145. https://doi.org/10.3390/ijerph17239145.

Theaker, Alison, and Heather Yaxley. The Public Relations Strategic Toolkit. New York: Routledge, 2017. https://doi.org/10.4324/9781315558790.

Thurlow, Amy, Alexandre Sévigny, and Mark Dottori. “Global Capabilities in Public Relations.” Public Relations Journal 11, no. 3 (2018): 1–25.

Tombleson, Bridget, and Katharina Wolf. “Rethinking the Circuit of Culture: How Participatory Culture Has Transformed Cross-Cultural Communication.” Public Relations Review 43, no. 1 (March 2017): 14–25. https://doi.org/10.1016/j.pubrev.2016.10.017.

Wang, Fu Lee, Jiemin Zhong, Di Zou, Haoran Xie, Yonghui Lun, and Leung Pun Wong. “A Digital Educational Game Based on the ARCS Model for Enhancing Information Literacy.” In 2020 International Symposium on Educational Technology (ISET), 122–26. IEEE, 2020. https://doi.org/10.1109/ISET49818.2020.00035.

Presanthi Naidoo is an educator in the commerce department at an all boys institute and communication researcher based in Durban North, South Africa. She is affiliated with the Faculty of Management Sciences, Department of Public Relations Management at the Durban University of Technology. She holds a Master’s degree in Public Relations Management and Communication Science, a PGCE in Business Studies and English First Additional Language, and a BTech Honours degree in Public Relations Management. Her professional expertise spans curriculum leadership, assessment design and moderation, examination management, and educator mentoring across both CAPS and Cambridge curricula. She has previously lectured on a part time bases, Public Relations at the Durban University of Technology and has presented research at academic conferences and featured on academic podcasts. Her research interests focus on digital communication in public healthcare, particularly the role of public relations practitioners in shaping health messaging, stakeholder engagement, and the use of digital platforms in resource-constrained public institutions.

Paulene Naidoo is a Senior Academic at the Durban University of Technology within the Department of Public Relations and Communication. She holds a PhD in Communication Science and has been an academic for over 20 years. As a strong advocate of applied learning, she aims to involve her students in a variety of project-based activities that creates a platform for developing real world experiences. She has published in accredited journals and enjoys sharing her knowledge and experiences with both her undergraduate and postgraduate students. Her current research interest includes Intercultural Communication, Entrepreneurship, Communication and Social Media.

Nereshnee Govender is an Associate Pofessor and Writing Centre Practitioner at the Durban University of Technology (DUT). She has served in this role since the inception of the DUT Writing Centre in 2013. She holds qualifications in the Social Sciences and Humanities sector as well as Higher Education Studies. Her research interests include learning and teaching in higher education, decolonising pedagogies, social responsibility in higher education, academic literacies, writing centre pedagogy, student and staff development in higher education and media and communication. She is well published and has presented at many national and international conferences with a focus on teaching, learning and research in the South African higher education environment.

Naidoo, Presanthi,  Paulene Naidoo, and Nereshnee Govender. “Navigating Digital Communication in Public Healthcare: Public Relations Practitioners’ Account of Challenges and Opportunities,” E-Journal of Humanities, Arts and Social Sciences 6, no. 15 (2025): 4357 – 4368, https://doi.org/10.38159/ehass.202561511.