ISSUE: Vol.5 No.3 September 2019 Article 10 pp.94-105
AUTHORS: Isaac Forson Adjei, Thomas Oduro-Kwarteng, Victoria Nana Poku Frimpong
DOI : 10.32051/09301910
Lately, the Christian church has suffered both public and scholarly criticisms. This because of the way some of its religious leaders, especially, those of the prophetic strand christened Commercial prophets in this paper, by virtue of their high inclination merchandize the gospel to gullible patrons. Characteristically, these Neo-prophetic prophets with unique nicknames, persuasively sell self-prepared religious products, adopt aggressive media campaigns and organize fee-paying counselling sessions called emergence consultations for financial gains. Steadily, this seemingly weird religious routines by these Neo-prophetic prophets appear to be tarnishing the image of the prophetic office. Using the qualitative research methodology, the study investigates the prophetic ministration of two popular Neo-prophetic prophets in Accra and Kumasi and highlights their rhetorical strategies deployed to hoodwink their audience into submission. The paper is significant because its findings help deepen the understanding of the ways most commercial prophets use language persuasively in their sermonic discourse to win the attention of their listeners.
Keywords: Christianity, commercial, Ghana, prophet, religion, rhetoric.
© 2020 The Author(s). Published and Maintained by Noyam Publishers. This is an open access article under the CCBY license (http://creativecommons.org/licenses/by/4.0/).