Constructs of E-Learning Towards Customer Satisfaction among Distance Learning Students in Ghana
Joseph Yenabil Kolug & George Kankam Jnr. 
Issue: Vol.4 No.1 February 2023 Article 2 pp. 12-25
DOI : https://doi.org/10.38159/jelt.2023412 | Published online 23rd February 2023.
© 2023 The Author(s). This is an open access article under the CCBY license (http://creativecommons.org/licenses/by/4.0/).
The purpose of the study was to find out the key constructs of e-learning towards customer satisfaction of distance learning students in Ghana. Four hypotheses were formulated for the study. A cross-sectional survey design that adopted the quantitative research approach was used. A sample size of 420 was selected using convenient sampling. Data was analysed with SPSS. Spearman’s correlation and multiple regression analysis were used to analyze the hypotheses. The study revealed that course flexibility and learners’ interaction with others were the major factors that positively impacted customer satisfaction. Therefore, the study recommended that time schedules for online courses should be “rigid free” and not subjected to strict times which are unpleasant for learning and discussions. The study concluded that to continue enabling marginalized and disadvantaged students to access distance-learning education, policymakers need to hear the voices of distance-learning students on course flexibility and learners’ interactions.
Keywords: E-learning, Customer Satisfaction, Distance Education Students, Course Construct.
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Joseph Yenabil Kolug is currently pursuing a Master’s degree in Commerce (MCom) at the Department of Marketing and Supply Chain, School of Business, University of Cape Coast, Ghana. He holds a degree in Bachelor of Business Administration in Marketing from the University of Education, Winneba. He is a graduate teaching assistant at the University of Education, Winneba, School of Business in the Department of Marketing and Entrepreneurship. He has expertise in the area of Marketing Research, Principles of Marketing and Service Marketing.
George Kankam (Jnr) is a Lecturer at the Department of Marketing and Entrepreneurship, Business School of the University of Education, Winneba, Ghana. He has teaching experience in the field of Principles of Marketing, Marketing Research, Retail Marketing and Business Marketing. He is currently pursuing doctoral studies (PhD) in Marketing at the Kwame Nkrumah University of Science and Technology (KNUST) Ghana. He has a Master of Business Administration (MBA) (Thesis option) in Marketing from the University of Cape Coast (UCC). He also has a Post Graduate Diploma in Teaching and Learning in Higher Education (PGDTLHE) from the University of Education, Winneba (UEW) and a first degree from KNUST, He has a number of publications in high-impact journals and a member of the American Marketing Association with industry experience as well.
Kolug, J.Y. & Kankam G. Jnr. “Constructs of E-Learning Towards Customer Satisfaction among Distance Learning Students in Ghana.” Journal of Education and Learning Technology 4, no.1 (2023): 12-25. https://doi.org/10.38159/jelt.2023412
© 2023 The Author(s). Published and Maintained by Noyam Publishers. This is an open access article under the CCBY license (http://creativecommons.org/licenses/by/4.0/).
